Privacy Policy

If you have any questions or concerns, please contact us at: or 434.817.1424.

GreenBlue Institute, a Delaware non-profit corporation (referred to in this Privacy Policy as “GreenBlue”, “we”, “us”, or “our”), respects your privacy and we are committed to protecting it through compliance with this Privacy Policy.

1.  Introduction.  “How2Recycle” is a program of GreenBlue that provides information relating to the recyclability of packaging. This Privacy Policy describes the types of information we may collect through your use of How2Recycle and our practices for collecting, using, maintaining, protecting, and sharing that information. This Privacy Policy applies to all information that we collect through How2Recycle and the How2Recycle Website. This Privacy Policy does not apply to information that you provide to third parties or that we may collect from you or about you in other ways or through other GreenBlue programs or websites.

2.  Updates to Privacy Policy.  As technology changes and as we continue to develop How2Recycle, we may modify this Privacy Policy from time to time. Changes to this Privacy Policy will be made on occasion and will be published to the How2Recycle Website.

3.  Children Under Age 13.  We are committed to protecting the privacy of children under the age of thirteen (13) years (each a “Child” and collectively, “Children”). How2Recycle is not designed for or marketed to Children, and we do not knowingly collect Personal Information (as defined below) from Children. If we learn we have collected or received Personal Information from a Child, we will delete that information. If you believe we might have any information from or about a Child, please contact us at:

4.  Definitions.  As used in this Privacy Policy:
4.1    “Personal Information” means personally-identifiable information (information relating to an individual that can be used to identify, locate, or contact that individual, alone or when combined with other personal or identifying information), such as: name, physical address, email address, phone number, or personal characteristics, or any other information about an individual that we collect through or and maintain in personally identifiable form in combination with other personally-identifiable information. Personal Information also includes Subscriber’s login or authentication credentials and passwords that are used to access the How2Recycle Member Platform (for members only).

4.2    “Non-Personal Information” means information or content other than Personal Information, including, for example, aggregated or anonymized information about our users and other information that does not identify any individual.

5.  Types of Information Collected.
5.1    Visitor Information.  We may automatically collect information about you when you visit the How2Recycle Website or use the How2Recycle Member Platform, such as the pages and other materials you access, the amount of data transferred, the links you click, the amount of time you spend interacting with each page, and other information about your interactions with How2Recycle, as well as certain standard information that your browser sends to every website that you visit, including your Internet Protocol (IP) address, operating environment (such as browser type and version, browser plugins installed, operating system version, regional and language settings, screen size and/or resolution, windows size, and page size), access dates and times, and referring websites. How2Recycle may use cookies, flash cookies, web beacons, and other technologies for a variety of purposes, such as saving and retrieving information about you, your visit, and assisting in displaying relevant promotions and advertising to you. We may use such technologies to share Non-Personal Information with third parties or to retrieve Non-Personal Information from third parties.

5.2    Google Analytics.  We may, from time to time, use a tool called “Google Analytics” (including Google Analytics Demographics and Interest Reporting features) to collect information about your use of How2Recycle, which helps us provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets). We respect and value your privacy, and we never combine the information collected through the use of Google Analytics with Personal Information. We use the information we receive from Google Analytics only to improve How2Recycle and our content and marketing. Google’s use and sharing of information collected by Google Analytics about your visits to the How2Recycle Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google’s Ad Settings tool. As an added privacy measure, you can use the Google Analytics Opt-out Browser Add-on.

5.3    Information You Provide.  In order to use the How2Recycle Member Platform, you must create an account (a “How2Recycle Account”). When you create and use your How2Recycle Account, you will provide us with a wide variety of information. We will store and use such information only in accordance with this Privacy Policy.

6.   Use of Non-Personal Information.  We may use Non-Personal Information (including, for example, aggregated information about our users or information that does not identify any individual) for any purposes whatsoever (including without limitation, advertising, marketing, enhancing, designing, or developing products and/or services, and research), and we may share Non-Personal Information with others, including our partners, affiliates, and our service providers.

7.  Use of Personal Information.  
7.1    We will only store and use your Personal Information as is reasonably necessary or appropriate in connection with your use of How2Recycle, including: (a) to contact you in connection with your use of How2Recycle, including to respond to your inquiries; (b) for authentication and identification purposes; (c) to enable us to provide How2Recycle; (d) to process your Membership Subscription (as defined in the Membership Agreement) and to provide you with notices about your How2Recycle Account and your Membership; (e) as described in the Membership Agreement; (f) to fulfill any other purpose for which you provide such information to us; (g) in any other way we may describe when you provide the information; (h) to carry out our obligations and enforce our rights; (i) to provide you with relevant advertising and promotions; (j) to ensure your compliance with the Membership Agreement and/or to investigate any potential breach of the Membership Agreement; and (k) to protect our networks, data, software, or business interests. You understand and agree that we may transfer, process, maintain, and store your Personal Information and other information in any country (or in multiple countries), including countries other than your country of residence or the country or countries where you use How2Recycle.

7.2    We are committed to protecting your privacy and we will not sell, lease, or disclose your Personal Information to any third party.

7.3    In addition to using and disclosing your Personal Information in the manner described above and elsewhere in this Privacy Policy, we may disclose your Personal Information:
7.3.1 to any person, entity or organization which you consent for us to disclose your Personal Information to;
        7.3.2 to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred;
        7.3.3 to any of the GreenBlue Parties, our business partners and agents who provide hosting services, and website and technical support providers, as is necessary or required in connection with the operation, maintenance, and support of How2Recycle;
7.3.4 to any person, entity or organization in order to facilitate the provision of How2Recycle, such as providing your name and payment information to our third party payment processor if you purchase any paid services that we may offer from time to time;
7.3.5 to comply with any legal requirements, subpoena, discovery requests, or court orders, to defend any legal or administrative proceedings, or as we believe in good faith is necessary to comply with any laws or legal requirements;
        7.3.6 as we believe is necessary or appropriate in an emergency situation, including without limitation, to prevent criminal activity, personal injury or property damage;
7.3.7 to law enforcement, financial institutions, or other appropriate authorities in connection with any investigation of suspected criminal or fraudulent activity by any person or entity; and
        7.3.8 if we believe it is necessary or appropriate to protect the rights, property, or safety of the GreenBlue Parties, our users, or third parties (including, without limitation, to facilitate the enforcement of our rights under the Membership Agreement).

8.   Opt-In Sharing Features.  We will not knowingly disclose your Personal Information to a third party if we know or have reason to believe that the third party will use your Personal Information for direct marketing purposes, unless you choose to opt-in to such sharing.

9.   Security.  We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. You are responsible for safeguarding the username and password associated with your How2Recycle Account and notifying us immediately if you suspect your username and password or your How2Recycle Account have been compromised. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or through the How2Recycle Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the How2Recycle Website.

10.   Third Party Sites.  How2Recycle may contain links to other websites that are operated by third parties. Once you have clicked on a link connecting you to such third party website, you will leave How2Recycle and be taken to a website that we do not control. This Privacy Policy does not apply to any Personal Information (or other information) collected on a third party site. We suggest you read the privacy policy of the third party site before providing any Personal Information on such third party site. We are not responsible for any use by any person or entity of any information that you may provide while accessing or using any websites or services provided by a third party.

11.   Access to and Change of Personal Information.  You may contact us at any time to: (a) request the removal of the Personal Information you provided to us from our databases; and (b) update your Personal Information. However, certain information associated with financial transactions related to How2Recycle may be retained permanently for legal, tax, and business reasons. In addition, because certain Personal Information may be necessary to provide How2Recycle to you, you understand that the removal of that Personal Information may require us to delete your How2Recycle Account.