H2R in Action

Lidl becomes member of How2Recycle to help customers limit waste

CHARLOTTESVILLE, VA, OCTOBER 12, 2017 — Lidl US, which launched its first stores in the United States in June, is the newest member of the How2Recycle program. Lidl joins over 70 companies who use the How2Recycle label to inform customers how to recycle a variety of product packaging types.

Lidl currently operates 38 stores in five states along the East Coast with plans to open up to 100 by the summer of 2018.

“Lidl is proud to partner with How2Recylce to help our customers recycle and reduce waste,” said Boudewijn Tiktak, Chief Commercial Officer at Lidl US. “Running efficient operations and reducing waste are important company principles at Lidl because they enable us to be better stewards of the environment, while lowering our operational costs so we can drive prices down for our customers.  By including How2Recycle labeling on our packaging, we are proud to help our customers facilitate better recycling in their own lives.”

Lidl will be using the How2Recycle label on its private label food products. How2Recycle makes recycling simple by clearly communicating instructions for how to dispose of every packaging component. 

“Retailers like Lidl are uniquely poised to make a significant impact towards encouraging correct recycling behavior when they join How2Recycle. Applying the How2Recycle label to their private label packaging means they’re providing consistent recycling messaging across a wide variety of packaging formats and materials, and embedding accurate recyclability claims into the store experience.” said Kelly Cramer, Senior Manager at Sustainable Packaging Coalition. “We look forward to seeing How2Recycle on the private label packaging of this flagship European grocer as they begin their US expansion.”

Companies interested in joining the How2Recycle program can visit http://www.how2recycle.info/join or contact how2recycle@greenblue.org

ABOUT HOW2RECYCLE

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

ABOUT LIDL

Lidl operates more than 10,000 stores in 28 countries, offering customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first established its U.S. headquarters in Arlington County, Virginia in June 2015. Since then, it has announced regional headquarters and distribution centers in Spotsylvania County, Virginia, Alamance County, North Carolina, Cecil County, Maryland and Bartow County, Georgia.  For more information, visit www.lidl.com.


Anne Elsea

Anne Elsea
Communications Coordinator


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