Clear, consistent, and concise recycling labels that comply with FTC Green Guides. Making sense of recycling.
The How2Recycle™ Label is a standardized labeling system that clearly communicates recycling instructions to the public on-package. How2Recycle is a product of the Sustainable Packaging Coalition (SPC), part of the non-profit GreenBlue. The label is a culmination of several years of research and stakeholder engagement and is an adaptation of the successful UK “On-Pack Recycling Label” (OPRL).
The goals of How2Recycle are:
- Become the standard for recycling labeling in the U.S. and Canada.
- Reduce confusion by creating a clear, well-understood, and harmonized label.
- Improve the reliability, completeness, and transparency of recyclability claims.
- Provide a labeling system that follows Federal Trade Commission (FTC) Green Guides.
- Increase the availability and quality of recycled material.
Why Join How2Recycle?
- Demonstrate leadership and promote consumer responsibility on recycling. Consumers continue to think highly of companies using How2Recycle because they are making the extra effort to instruct and show transparency. Participating companies can display the How2Recycle membership logo (shown to the right) to indicate their participation in the How2Recycle Label Program and their commitment to facilitating recycling.
- Be part of a pre-competitive labeling system that follows the Federal Trade Commission Green Guides.
- Contribute to improving and increasing clean streams of recycled materials.
*Sponsorships are available for companies headquartered or with significant operations in Alameda County, CA and for companies labeling polyethylene bags, wraps, and other films. If you are interested, include mention of the sponsorship in your inquiry to firstname.lastname@example.org.*
Steps to Participate:
- Contact the How2Recycle Team at email@example.com
- Sign the How2Recycle License Agreement. The fee structure is outlined within.
- After signing the License, you will be invoiced the annual flat fee for participation based on company size. The one time set-up fee of $1,500 is waived if the License Agreement is signed without negotiation. Annual fees range from $2,000 to $6,000, with Sustainable Packaging Coalition (SPC) members receiving a discount (see License Agreement for fee breakdown).
- GreenBlue will send out appropriate communications (press release, newsletter blurb, etc.) announcing the company’s participation. Press Releases will be reviewed by participant.
- GreenBlue will provide extensive onboarding information, to include access to the How2Recycle Member Asset where hundreds of labels are available for download, and instructions on how to select the appropriate label.
- Send on-package design to GreenBlue for approval the first time it is used on a package type. Artwork must be used unaltered.
- Post information about the How2Recycle Program, including a link to How2Recycle.info, on the company website.
- Provide GreenBlue with information on the number of packages carrying the label.
Staff and How2Recycle Members meet every six weeks via phone to discuss shared learnings and updates.
Today, recycling messages are numerous, inconsistent, and sometimes misleading. The SPC consulted with a wide variety of stakeholders including the FTC, SPC member companies, municipalities, trade organizations, recyclers, and the US Environmental Protection Agency to develop the How2Recycle Label Program.
Each separate component of a package is labeled using one of four categories: Widely Recycled, Check Locally/Limited Recycling (not recycled in all communities), Not Yet Recycled, and Store Drop-off (plastic bag/wrap/film recycled at retail locations).
These categories are based on nationwide access to recycling data, or “reach data,” as well as technical recyclability. If 60% or more of the US population has access to recycling an item, then the Widely Recycled label (mobius loop) applies. If access is less than 20%, then the Not Yet Recycled category applies (mobius loop with slash). If there is between 20% and 60% access to recycling, then the mobius loop with “Check Locally” and footnote applies. The Store Drop-off label is specifically for plastic bags, wraps, and films accepted at retail locations. The “Guidelines for Use” document (available to participating companies) provides additional detail on specifications.
The website provides additional information, resources for checking local recycling instructions, and a consumer survey. Our Facebook page and Twitter account are also available, allowing us to interact with the public and capture consumer feedback. Media coverage of the labeling effort has included outlets such as LA Times, Fast Company, Waste Recycling News, Packaging Digest, GreenBiz, and Supermarket News.
The How2Recycle Team is available at firstname.lastname@example.org