A Cleaner World Starts With Us

How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels.

A Smarter Label System

Variation in recycling programs, unclear labeling, and inaccurate recyclability claims make proper recycling a challenge. The How2Recycle label was created to provide consistent and transparent on-package recycling information to the public.

  • Preparing Material for Recycling

    Information is provided to ensure the proper steps are taken to effectively recycle materials.

  • How2Recycle

    Information and locational instructions let you know if an item can be recycled traditionally or by other means.

  • Type of Recyclable Material

    Tells you what type of material the packaging is made of.

  • Format of Recyclable Material

    Information on what parts of the packaging need to be recycled in this specific way.

Explore the Labels

Recycling still has big problems that we are helping to solve

Variation of recycling programs, as well as inconsistency of recycling communication at all levels, is a major cause of consumer confusion. The How2Recycle label collectively increases the level of consumer knowledge about recycling. If local programs reference the label alongside the items they accept, the How2Recycle label can be a unifying, recognizable piece of information across all programs.

  • Most Recyclables Still End up in Landfills Some people still don't know or forget that certain materials are recyclable.
  • Recycling Labels are Not Yet Standardized The majority of recyled items aren’t labeled properly when it comes to it being recycled.
  • Recycling Information is Hard to Understand With so much conflicting recycling information out there, it's easy to get confused. Incorrect recycling behavior is common.

H2R in Action

How2Recycle Welcomes Happy Family Brands

Happy Family Brands, an organic baby and toddler food company, is the latest company to join the...

How2Recycle Welcomes Wholesome!® As Newest Member

CHARLOTTESVILLE, VA - Wholesome!, a Fair Trade Certified, Organic, and Non-GMO Project...

Welcome to the new How2Recycle.info

We’ve redesigned our online experience with you in mind. We are delighted to announce...

Why the "recycling numbers" don't mean quite what...

You know on plastic packaging, sometimes you’ll see a number on the bottom? And how most people...

WhiteWave Foods Joins the Growing How2Recycle...

CHARLOTTESVILLE, VA., March 30, 2015 – WhiteWave Foods, a leading consumer packaged food and...

The story behind packaging that’s ‘Not Yet...

There are a number of packages in the marketplace today that bear How2Recycle’s “Not Yet...

Here's How2Recycle Orville Redenbacher popcorn

Here’s a quick play-by-play about how to recycle this product by following the How2Recycle...

FTC Compliance & Substantiating Data

In the United States, if you’re a professional dealing with any form of environmental marketing...

Conversation about current challenges in the...

I'm not usually a talk radio person, but a talk radio show has very much caught my attention...

Target & How2Recycle

Target’s Kim Carswell explains why the retail giant decided to join the How2Recycle...

The Myth of Non-Existent Recycling Markets

This past weekend, the drop-off recycling center in GreenBlue’s hometown of Charlottesville, VA...

GreenBlue Receives an Innovation in Plastics...

With America Recycles Day just behind us (this past Saturday, November 15th), here at...

The “Plastic Numbers" Get a Makeover

Resin Identification Codes (RICs), also known as the “plastic numbers” or “recycling...

CCF Brands and Ecologic Brands Join the...

The How2Recycle labeling program is growing in popularity, and the Sustainable Packaging Coalition...

How2Recycle Sponsorships Now Available for Store...

The Sustainable Packaging Coalition (SPC) is happy to announce an offer of financial...

More Leading National Brands Adopt How2Recycle...

Move by Yoplait, Esteé Lauder Companies, Sealed Air, Ampac, BJ’s Wholesale Club to Help...

How2Recycle Welcomes Happy Family Brands

Happy Family Brands, an organic baby and toddler food company, is the latest company to join the...

How2Recycle Welcomes Wholesome!® As Newest Member

CHARLOTTESVILLE, VA - Wholesome!, a Fair Trade Certified, Organic, and Non-GMO Project...

Welcome to the new How2Recycle.info

We’ve redesigned our online experience with you in mind. We are delighted to announce...

Why the "recycling numbers" don't mean quite what...

You know on plastic packaging, sometimes you’ll see a number on the bottom? And how most people...

WhiteWave Foods Joins the Growing How2Recycle...

CHARLOTTESVILLE, VA., March 30, 2015 – WhiteWave Foods, a leading consumer packaged food and...

The story behind packaging that’s ‘Not Yet...

There are a number of packages in the marketplace today that bear How2Recycle’s “Not Yet...

Here's How2Recycle Orville Redenbacher popcorn

Here’s a quick play-by-play about how to recycle this product by following the How2Recycle...

FTC Compliance & Substantiating Data

In the United States, if you’re a professional dealing with any form of environmental marketing...

Conversation about current challenges in the...

I'm not usually a talk radio person, but a talk radio show has very much caught my attention...

Target & How2Recycle

Target’s Kim Carswell explains why the retail giant decided to join the How2Recycle...

The Myth of Non-Existent Recycling Markets

This past weekend, the drop-off recycling center in GreenBlue’s hometown of Charlottesville, VA...

GreenBlue Receives an Innovation in Plastics...

With America Recycles Day just behind us (this past Saturday, November 15th), here at...

The “Plastic Numbers" Get a Makeover

Resin Identification Codes (RICs), also known as the “plastic numbers” or “recycling...

CCF Brands and Ecologic Brands Join the...

The How2Recycle labeling program is growing in popularity, and the Sustainable Packaging Coalition...

How2Recycle Sponsorships Now Available for Store...

The Sustainable Packaging Coalition (SPC) is happy to announce an offer of financial...

More Leading National Brands Adopt How2Recycle...

Move by Yoplait, Esteé Lauder Companies, Sealed Air, Ampac, BJ’s Wholesale Club to Help...

Join the Brands That Are Changing Recycling

Help us make a difference in the world, for you and your customers.

Join