A project of GreenBlue
The goals of the How2Recycle were developed through open discussion with numerous stakeholders, and relate to the ultimate vision of a closed loop system where valuable packaging materials are recovered. Our goals are to:
- Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables industry to convey to consumers how to recycle a package after its use.
- Improve the reliability, completeness, and transparency of recyclability claims through a nationally relevant data set on access to recycling for all packaging materials and forms.
- Provide incentive for industry to participate in a pre-competitive labeling initiative that follows Federal Trade Commission Green Guides.
The soft launch of the How2Recycle Label will run through the first quarter of 2013. During the soft launch, we will be focusing on consumer use, feedback, and understanding of the label. Please provide your feedback and take our short survey, and thank you for helping to improve recycling communications!
Questions or comments? Don’t hesitate to contact us.