A Cleaner World Starts With Us

How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels.

A Smarter Label System

Variation in recycling programs, unclear labeling, and inaccurate recyclability claims make proper recycling a challenge. The How2Recycle label was created to provide consistent and transparent on-package recycling information to the public.

  • Preparing Material for Recycling

    Information is provided to ensure the proper steps are taken to effectively recycle materials.

  • How2Recycle

    Information and locational instructions let you know if an item can be recycled traditionally or by other means.

  • Type of Recyclable Material

    Tells you what type of material the packaging is made of.

  • Format of Recyclable Material

    Information on what parts of the packaging need to be recycled in this specific way.

Explore the Labels

Recycling still has big problems that we are helping to solve

Variation of recycling programs, as well as inconsistency of recycling communication at all levels, is a major cause of consumer confusion. The How2Recycle label collectively increases the level of consumer knowledge about recycling. If local programs reference the label alongside the items they accept, the How2Recycle label can be a unifying, recognizable piece of information across all programs.

  • Most Recyclables Still End up in Landfills Some people still don't know or forget that certain materials are recyclable.
  • Recycling Labels are Not Yet Standardized The majority of recyled items aren’t labeled properly when it comes to it being recycled.
  • Recycling Information is Hard to Understand With so much conflicting recycling information out there, it's easy to get confused. Incorrect recycling behavior is common.

H2R in Action

How2Recycle Welcomes Graphic Packaging...

CHARLOTTESVILLE, VA, October 31, 2016 — Graphic Packaging International, a commercial...

Amy’s Kitchen Joins How2Recycle Program

CHARLOTTESVILLE, VA, OCTOBER 26, 2016 — Amy’s Kitchen, an international brand focused on...

How2Recycle membership jumps thanks to Walmart...

Walmart encourages private label suppliers to help consumers recycle The How2Recycle...

Whirlpool Corporation Partners with How2Recycle...

BENTON HARBOR, Mich., October 11, 2016 -- Whirlpool Corporation today announced a partnership with...

How2Recycle Program Welcomes TOPAS Advanced...

CHARLOTTESVILLE, VA, OCTOBER 10th, 2016 — TOPAS Advanced Polymers is the latest company to...

5 Things You May Not Know Are Recyclable

The process of determining whether you should toss certain packaging types into the recycling or...

A Millennial Market: How Young Americans...

The way consumers interact with brands is rapidly changing. There are now over 90 million American...

Sharpening our gaze on packaging recyclability

This story was originally published in Packaging Digest Magazine This year, the precision of...

Gerber joins How2Recycle Label Program

CHARLOTTESVILLE, VA, AUGUST 4, 2016 — Gerber Products Company, a leader in early childhood...

How2Recycle welcomes Delhaize to its growing...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 Delhaize America, parent...

Chronicle Books joins How2Recycle

Media contact: Anne Elsea, anne.elsea@greenblue.org; Liza Algar,...

How2Recycle Welcomes Packaging Converter,...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 How2Recycle...

Uncovering recycling’s blindspot - Only half of...

It is widely known that the number of recycling programs in the US has grown exponentially within...

How2Recycle Welcomes Recycled Plastic Household...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 CHARLOTTESVILLE, VA —...

Soapbox Soaps demonstrates commitment to...

Content provided by Soapbox Soaps, a How2Recycle member SoapBox has partnered with...

Why labels are changing the way America does...

Reach into the pantry and grab a cereal box. Now flip it over and look on the back, notice...

How2Recycle Welcomes Graphic Packaging...

CHARLOTTESVILLE, VA, October 31, 2016 — Graphic Packaging International, a commercial...

Amy’s Kitchen Joins How2Recycle Program

CHARLOTTESVILLE, VA, OCTOBER 26, 2016 — Amy’s Kitchen, an international brand focused on...

How2Recycle membership jumps thanks to Walmart...

Walmart encourages private label suppliers to help consumers recycle The How2Recycle...

Whirlpool Corporation Partners with How2Recycle...

BENTON HARBOR, Mich., October 11, 2016 -- Whirlpool Corporation today announced a partnership with...

How2Recycle Program Welcomes TOPAS Advanced...

CHARLOTTESVILLE, VA, OCTOBER 10th, 2016 — TOPAS Advanced Polymers is the latest company to...

5 Things You May Not Know Are Recyclable

The process of determining whether you should toss certain packaging types into the recycling or...

A Millennial Market: How Young Americans...

The way consumers interact with brands is rapidly changing. There are now over 90 million American...

Sharpening our gaze on packaging recyclability

This story was originally published in Packaging Digest Magazine This year, the precision of...

Gerber joins How2Recycle Label Program

CHARLOTTESVILLE, VA, AUGUST 4, 2016 — Gerber Products Company, a leader in early childhood...

How2Recycle welcomes Delhaize to its growing...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 Delhaize America, parent...

Chronicle Books joins How2Recycle

Media contact: Anne Elsea, anne.elsea@greenblue.org; Liza Algar,...

How2Recycle Welcomes Packaging Converter,...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 How2Recycle...

Uncovering recycling’s blindspot - Only half of...

It is widely known that the number of recycling programs in the US has grown exponentially within...

How2Recycle Welcomes Recycled Plastic Household...

Media Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847 CHARLOTTESVILLE, VA —...

Soapbox Soaps demonstrates commitment to...

Content provided by Soapbox Soaps, a How2Recycle member SoapBox has partnered with...

Why labels are changing the way America does...

Reach into the pantry and grab a cereal box. Now flip it over and look on the back, notice...

Join the Brands That Are Changing Recycling

Help us make a difference in the world, for you and your customers.

Join