A Cleaner World Starts With Us
How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels.
A Smarter Label System
Variation in recycling programs, unclear labeling, and inaccurate recyclability claims make proper recycling a challenge. The How2Recycle label was created to provide consistent and transparent on-package recycling information to the public.
Preparing Material for Recycling
Information is provided to ensure the proper steps are taken to effectively recycle materials.
Information and locational instructions let you know if an item can be recycled traditionally or by other means.
Type of Recyclable Material
Tells you what type of material the packaging is made of.
Format of Recyclable Material
Information on what parts of the packaging need to be recycled in this specific way.
Recycling still has big problems that we are helping to solve
Variation of recycling programs, as well as inconsistency of recycling communication at all levels, is a major cause of consumer confusion. The How2Recycle label collectively increases the level of consumer knowledge about recycling. If local programs reference the label alongside the items they accept, the How2Recycle label can be a unifying, recognizable piece of information across all programs.
Most Recyclables Still End up in Landfills Some people still don't know or forget that certain materials are recyclable.
Recycling Labels are Not Yet Standardized The majority of recyled items aren’t labeled properly when it comes to it being recycled.
Recycling Information is Hard to Understand With so much conflicting recycling information out there, it's easy to get confused. Incorrect recycling behavior is common.